TOW #20 Image

This image attempts to advertise Nictotinell by showing a very old, tar-covered woman. She looks like she should be 80, but the birthday cake says otherwise, being almost half that age. By using this form of analogy, the photo appeals to pathos by scaring the smokers that see the image. It's meant to act as a wake-up call to people who smoke tobacco and is meant to have them then buy Nicotinell to try and fix their problem. The image also makes use of showing how ridiculous and stupid it looks to be a smoker. In the photo, when the woman should be trying to blow out the melting candles (as per birthday cake tradition) but instead she is attempting to light a cigarette on the flame from the candles. This is a metaphor for how smoking is so difficult to stop, again advising people they need Nicotinell.  It shows that the woman in the photo has such an addiction, she is using her cake instead of eating her cake. A normally happy tradition is now being manipulated to fuel someones dopamine tank in their brain. This woman does not look happy, nor does her body look healthy. This woman is addicted and you can visually see what it has done to her body. Tuberculosis, Lung Cancer, Heart attack, Stroke, and countless other diseases all have the risk factor increased by simply smoking tobacco products. Nicotinell is trying to help those people as well as make money. Whether or not the audience will listen to this one photo, will depend on the individual, but those that are far too addicted already will at least have the idea in their heads.